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25.11.2019 Digital marketing

The phenomenon of influencer marketing

It can seem like influencers are ruling the Internet now. And while experts all over the world are repeating that this trend will be soon gone, companies are continuing to send inf...
18.09.2019 Digital marketing

The use of artificial intelligence in marketing

A couple of years ago an Artificial Intelligence was a thing that most people were associating with dystopian and superhero genre of films and literature. However, now it is a real...
23.07.2019 Digital marketing

Is blogging still relevant?

Blogging is an essential part of every company’s content marketing. Even if you don’t have a clearly established marketing strategy, the blog just seems like a must-hav...
05.07.2019 Digital marketing

Marketing automation – is it worth it?

Marketers are handling a lot of tasks every day. They need to create content and strategy, monitor statistics, and establish a way to communicate with clients. Some of those tasks...
22.05.2019 Digital marketing

SEO vs voice search

2018 was the year of risen popularity of smart speakers and therefore voice search. Although giant corporations like Google and Amazon introduced their devices a couple years ago,...
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