Kupmeble.pl is an expert in the furniture industry that has been on the market for over 12 years. However, our cooperation with the company began only three years ago, when we developed an online store for them. Since then, the appearance of the website and functionality has been transformed several times under the influence of trends and customer needs. The current design of Kupmeble.pl has been implemented based on an analysis of the store's usability audit.
Creating a new visual part of the online store did not have a major impact on the MoonShop system, allowing the store to retain all the initial functionalities. The only change was the system integration with an additional delivery option - DPD Pickup. In this example you can clearly see how easily our solutions can be adapted to the changing needs of the client, due to which he does not incur additional costs.
Following the guidelines contained in the UX report together with the client, we decided to develop a new store design, without the influence of the previous look. The first stage consisted in preparing mockups, which were later filled by visual and textual elements. In this way, a new layout was created on the home page that presents the categories in a more useful way. Also, the search engine mechanism has been rebuilt and now displays not only categories hints related to the entered inquiry, but also selected products.
To help potential customers find the right item on the home page, we have developed a new functionality - after clicking on the defined place in the arrangement photo, information about the presented furniture appears along with a redirection to the product card. Thanks to this, users can easily find matching items of furnishing.
For the convenience of customers, the new online store has more subcategories that help refine the search for a product. In addition, filtering has become even more intuitive. Matched to each category it contains many criteria, thanks to which the searched products are more tailored to the needs of individual customers.
The product card has also changed. Next to the item description there is a newly added tab with dimensions and customer reviews. The product features configurator has been optimized, which in the new store is displayed in the form of a window on the product card. Besides, the UX audit showed that the option of choosing a color was not entirely useful for customers. Therefore, after the implemented modifications, the appearance of the furniture changes along with the choice of color both on the product page and in the cart.
We've also made some changes to user accounts. Among other things, the login page has been rebuilt and the order processing process has been shortened. Now customers spend less time in the cart, which positively affects the conversion rate.
With the reconstruction of the desktop version, the layout of the mobile page has changed as well. Elements that were difficult for users to click were replaced with more accessible ones on mobile devices, e.g. arrows were replaced with sliders. For the convenience of users of mobile devices, the shopping journey has become even shorter, and product filtering - easier.
