Specialised e-shop mobalu.pl offers a wide range of niche products from Polish distribution only and exclusive producers. This e-shop is managed by true enhtusiasts of electronic appliances, so users can find there the newest trends from the Word of mobile- and smartphones via “news and advises” site.
On the first step in this project we were responsible for creating a New logo representing the core business, and designing a new buying system focused on young people. To create a stronger shop brand, we replaced the O letter in the name with a well-known symbol of a phone. It was our intention to show connotation, which had an crucial role while entering the market and later increased brand recognition.
Second step in developing a strategy was made in the Internet by our marketing specialistst. It was the Facebook society who got the Word about Mobalu. We promoted brand directly for choosed group of recipients. Next to typical information posts we provided education and selling content supported by advertisments in Facebook Ads. Because of dynamic evolution in mobile phones sector for content marketing we were publishing info-graphs used in “news and advise” site and social media.
Our all efforts had a positive influence on brand recognition and positive brand image in the Internet. Moreover, it was an important part of the sales strategy, ultimately completed by achieving the goals and satisfing level of conversion. E-shop Mobalu.pl is based on our individual system MoonShop, which greatest advantage is easy to understand structure that enables intuitional work within the modules.
