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17.05.2019 Digital marketing

What is account-based marketing and why you should use it?

For a long time, marketing strategies focused on reaching their target audience that contained many prospects. That was the time when B2B businesses started to use social media to...
11.04.2019 Digital marketing

The role of video in content marketing

The popularity of video is on the rise. In fact, YouTube has over a billion users who watch around 500 million hours of videos a day. Also, YouTube is considered the second largest...
08.03.2019 Digital marketing

Is email marketing dead already?

Probably you heard multiple times that email marketing is not relevant already. But is it really? We send and receive several emails every day. So it is a relatively easy wa...
06.02.2019 Digital marketing

How is B2B marketing different from B2C marketing?

B2B (business-to-business) and B2C (business-to-customer) are two business systems that focus on different target groups and types of products. Therefore their marketing strategies...
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