Time for tasty design or what should restaurant’s website include
The gastronomy industry and food-related content currently are very popular among Internet users. People are eager to share photos of their food and often visit restaurants where they can not only eat but also spend quality time with closed ones. The Internet, on the other hand, gives them plenty of opportunities to find the right establishment.
According to statistics, 57% of restaurant guests visited its website before making a visit, so the way the restaurant looks online has a significant impact on consumer decisions.
Appetizing graphic design
By entering the restaurant's website, users search for specific information (opening hours, contact details, menu), which in most cases are presented in the form of text. However, it is the graphic elements that catch the attention of users and encourage them to visit the place. The overall design of the site should also refer to the actual interior design of the restaurant, thanks to which it complements the image created outside the online world.
Adding photos of the dishes allows not only to present the restaurant offer in a more attractive way, but also to visualize menu items. Users can imagine what a particular dish looks like, while the photo shows what exactly can be expected when ordering it in a selected restaurant. It is worth remembering that we eat with our eyes first, which is why the presentation of dishes on the website is a must-have element for every restaurant. In addition, research indicates that we can feel real hunger looking at pictures of attractive food, which in turn encourages users to taste the restaurant’s offer.
In addition to photos, the website may also contain graphic elements related to the gastronomy industry, which plunge users into the world of flavors even more.
Distinct menu
An inseparable element of the restaurant's website is the menu, which is viewed by potential customers much more often than other subpages. Therefore, the menu should contain information that users may need to make a decision. In addition to the name, it's important to include ingredients to help people with allergies and dietary restrictions choose the right dishes before they visit the restaurant. The availability of prices also allows customers to familiarize with the offer and plan their order in advance.
The menu should be placed on the website in a form accessible to users. The offer of the establishment presented as a picture is hardly readable on mobile devices, and PDF files, which are often found on restaurant websites, require downloading. The menu showcased with a form of text content with graphics is a good solution because it is not only more convenient for potential customers, but also positively affects the position of the website in search engine results.
Easily accessible contact details
In addition to the menu, users also search the restaurant's website for information about the restaurant. Displaying contact details, address and opening hours allows potential customers to find the necessary information faster. In addition, providing a phone number at the top of the page encourages decided users to contact the place to make a reservation. It is also a good idea to include a map with an address that will help guests get to the destination efficiently.
Emphasized information about the possibility to organize events
The restaurant's website is also visited by people who plan to organize a special event and are looking for a place to do so. Because of this, they need more information besides the menu itself. Adding a subpage with details of the event offer allows retaining more users on the site and eliminating the need to contact the establishment to seek more information.
